This logo was commissioned by the NIH (National Institutes of Health) for a project to advance the understanding of brain development in infants and young children. There was a great deal of careful coordination between internal team members and external agencies in order to deliver a finished product that pleased everyone involved.

This logo for a children’s game had to capture the sleek look of the movie style guide while not overshadowing the property branding. The yellow-on-blue helped the text to pop against a busy background and metallic feel and modern letter forms fit with the theme.

This logo was created for the Clinical Science group for use internally. The challenge was to create a single icon showing how a brain grows and forms pathways and the importance that feeding, microbiota, genetics, and home environment have on them.

This game logo had to work in conjunction with the brand logo (Paw Patrol) on the front of a package. Neither could overshadow the other but both had to be visible and easily readable. The color and pattern choices tie in with the paw branding. The entire package is visible in the Packaging section of my portfolio.

A simple, unobtrusive violator was needed to differentiate the standard products from the Organic line. The design on the left is what appears on the packages today with some earlier concept designs on the right.

This game logo was designed to be colorful and fun. It works in conjunction with the playful character on the game package and retains the color palette of the box. It is a major upgrade from the original. The full package can be seen on the Packaging page of my portfolio.

The Brand Active Benefits icon is a visual representation of what consumers can expect from the product and is placed prominently on the front panel. The final version is shown here along with several earlier drafts.

A rebranding initiative in which the function of the entire group could appear under a two letter banner. These concepts focused on the entity being corporate, scientific and global.

A new icon showing the presence of certain formula upgrades was created for the Ultra-Premium line. The icon had to be modular to show the presence of one, two, or three upgrades as needed. The final design is shown here as several earlier drafts.

This logo was designed for a clinical research trial and needed to convey growth and nurturing while still retaining a scientific feel. After several rounds of changes, the “cradling hand” concept was unanimously decided upon.

An internal logo for use by the Wyeth Infant Nutrition group. The parameters required the logo to be simple so that it could print very small and that it use the the approved colors of black and Wyeth red.

Nolan is a product for older adults who need assistance with deteriorating brain function. As such, the logo had to be soothing, look both scientific and friendly and hint at the product’s ability to re-forge neural pathways.

Little brother wants a logo for his team? Little brother gets a logo for his team. Yeah, it’s an ice hockey team in Florida. I can’t make this stuff up.