Tetrapack Conceptual Artwork
At an earlier stage in the design process I drafted this series of packages showing our iconic lion Bill doing a range of activities promoting learning, growth and creativity. I had the added pleasure of finding a way to incorporate the four Active Benefit icons thematically into each one.
Product Positioning Posters
These oversized posters, created for the reception area of the main office, were originally intended to be solid blocks of informative text, but I created this more colorful series, which was ultimately chosen. My challenge here was to make the information more graphically interesting while not creating clutter.
Baby Expo Ad Campaign
This campaign was designed with modular elements that could be resized to fit a number of different types of ad spaces from a magazine quarter page to the back of a bus (not shown to scale). The goal was to convey a direct message in a simple but stylish way in order to attract the attention of expectant mothers and new parents.
Corporate ID Kit
This group of items was created to establish an identity for a fledgling game company. Using their brand colors I designed a whimsical logo and incorporated it into a variety of media elements.
Scientific Illustration
One of a series of illustrations created for R&D showing the maturation of T and B cells in the human body. This was for a presentation and had to follow the flow of the speaker’s talking points while remaining visually interesting.
Clinical Dashboard Interactive Dials
These interactive dials were designed for use by the clinical research team to show the status of their projects during presentations. They are easily manipulated in Powerpoint so that a presenter without graphics software expertise can control them on screen.
Phospolipids Interactive Illustration
This interactive illustration details the process by which impulse signals travel through the brain. The research team needed something that was visually both pleasant and accurate and that could be easily interfaced with.
Interactive Brain Diagram
Another interactive piece designed for presentations, this brain shows all of the areas impacted by the selected nutrients. The design had to be bold but straightforward so that the information could be absorbed quickly but would still have a visual impact.
Morimoto Take Out Menu
Utilizing the brand's sleek style and a color palette based on it's interior design, this menu was crafted so that people could feel like they were taking a piece of the experience home with them. It also gave me the opportunity to create a fun logo that slyly hints at the shape of a fish.